Case Study with Stephanie Latawiec
In 2022, I had a health challenge (now I see it as an opportunity) show up that allowed me to get quiet and go within. When I tried to go back about my business as usual, I couldn't. My physical body could only handle 5-10 minutes of standing, and sitting was even worse.
I was used to posting on social media daily and doing live launches. I didn't have the strength for that, and honestly, I was burned out. Then, I had my aha moment, I could no longer run my business with old marketing strategies that rely on force; things like posting on social media daily, running live launches, and always being connected to my email.
What if instead of forcing ourselves to fit into a mainstream business model of hustle and grind, we create our own strategy, one that comes from within our hearts rather than our minds?
I started implementing this new strategy in my business, then entrepreneurs in my community, like Stephanie, reached out asking for help before they, too, hit burnout. From this experience, Inner Money Flow was born, a spiritual path to entrepreneurship, where we teach entrepreneurs how to make more than enough money without force.
Today I'm excited to share Stephanie's experience creating a model that works for her. You might recognize Stephanie from her outstanding results in Launch, Coach + Grow, where she launched her first online hormone course and brought in $5k over the course of 4 months. She then went on to bring in $16k less than a year later.
Stephanie, what has changed since we worked together in 2020? Why did you want to work together again?
I had great success developing and outlining my first online program with you. I wanted to start working together again to automate my business a bit further instead of solely relying on live launches as my main source of income. I knew I needed to change how I was operating if I was going to avoid burn out.
I have a lot on my plate, in the spring of 2023, I am planning the launch of a hormone-balancing meal prep company, HapBee Hormones Nutrition and Wellness. I am also going back to school to be able to order functional medicine lab testing to my clients. Between a new business venture, going back to school, and a three year old at home, I knew I couldn't keep doing everything, I needed to prioritize what was most important to me, and Sarah permitted me to do so.
What happened when you got clear about what you wanted your business to look like?
I knew I didn't want to do sales calls anymore, I wanted to go on vacation with my family and not stress about my income. I had two opportunities to travel with my family for 4-7 days at a time. It was the first time in my business that I felt I could relax and not feel pressured to show up, or get on sales calls - which were no longer feeling aligned for me.
I was not stressing about making sure I had one post planned per day on Instagram as I have been in the past.
I could let my business go on autopilot while still making passive income for the first time. I went on vacation for four days and made $6,700 in sales that week without any sales calls.
Six months ago, I was relying on a live launch strategy that involved me doing a live training and following up with sales calls as a means of providing revenue for my business. Unfortunately, it stopped feeling good during the summer, I didn't know what to do moving forward.
Sarah encouraged me to stop doing sale calls if they weren't feeling good. She helped me structure a live training direct to my program's sale page, instead of a sales call, so I could have more time for other things in my business that bring me joy.
I love creating content and now have extra time to send out a weekly newsletter with hormone-balancing tips and tricks. I can go live about content that matters to my audience.
We added course offerings to my thank you pages to my free opt-ins to collect passive income as well. These changes allow me to focus more on what is important to my business and spend more time with my family. Overall, it was a great lesson in creating a unique business for me and my needs.
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I'm so excited for Stephanie, if you want to connect with her, check out her bio below. Let this be a reminder to you; if your current business strategy isn't working for you on any level - mentally, physically, emotionally or spiritually - change it. Stop forcing and start flowing, and if you need help, check out IMF.
Stephanie Latawiec
After ten+ years in the fitness industry as a personal trainer and figure competitor, Stephanie graduated from the Institute of Integrative Nutrition in 2017. After dealing with hypothyroidism, infertility, and adrenal dysfunction, her goal was to educate women on how to balance hormones for themselves by providing education, support, and accountability. When she is not coaching, she owns a wellness space in Buffalo, NY (Momma Bee Well), spends time with her husband and son, doing breath work, and loves being outdoors.
Connect with Stephanie on Instagram: https://www.instagram.com/stephanielatawiec/
