Should I get Mailchimp or Kajabi for my business?

NOTE - this comparison covers more than just email optin stuff, as both of these softwares offer a lot more for your business.

We get asked all the time, what’s the difference between Kajabi & Mailchimp?

The most important thing for you to consider is 1) what do you need right now? And 2) what are you going to need in the next few months?

Kajabi is the more professional, high-end, long term solution with everything you need to make $5K - $10K per month as an online coach.

Whereas Mailchimp will get you by while you’re still figuring out your offerings, and working on building a steady stream of income. You’ll know when you’ve outgrown it because you’ll be frustrated with the limitations.

That being said, there are a lot of core features between the two that need to be compared, so take a look at this PDF on the differences:

(Click to download)

Final thoughts...

Mailchimp works great if you’re just starting out, don’t consider yourself techy yet, aren’t ready to hire someone to help, or don’t see yourself creating online products or courses for another 6-12 months.

Otherwise, we highly recommend online coaches invest in Kajabi as soon as they can. You can get by with Mailchimp, but it just doesn’t have the functionality or the professionalism that Kajabi does.

With all of this being said, I encourage you NOT to overthink this stuff… especially if that prevents you from taking that next step in your business.

Feel free to ask us any questions you have, we’re happy to help!



I wish you the best success with your online business, and using a tool like Kajabi is a great way to increase your income.

You can learn more about how we use it here:



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